Producers in France seeking U.S. representation came together with a preselected group of U.S. wine buyers at the Metropolitan Pavilion, New York City, to partake in the 2014 French Winemakers Importer Connection Event.
This event (sponsored by the French Ministry of Agriculture and the Wines of Southwest France and made possible by Sopexa and Wine Enthusiast Importer Connection) allowed producers to exclusively showcase their wines (rated by the Wine Enthusiast Importer Connection program) to a large group of U.S. buyers interested in adding French wines to their portfolios.
Additionally, buyers took part in a 1 hour seminar and tasting of Wines of Southwest France, led by Fred Dexheimer, Master Sommelier, while producers attended a seminar, lead by Richard Genova (President, Vintage Epicure) on an overview of the U.S. market including tips on how to develop a strategy for the best "Route to Market".
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